Services become one long list
Customers cannot distinguish small jobs, installations and larger projects.
Make it easy to see if you’re the right electrician.
Customers should quickly find the relevant service, see where you work and choose the right way to get in touch.
What gets in the way.
These issues can make it harder for customers to choose you.
Important information is hard to find
Coverage, contact details and actual qualifications are buried further down the page.
Specialisms receive the wrong emphasis
A service can dominate or be missing even though this does not reflect the business’s actual focus.
Contact takes too many taps
The phone number or form takes too long to reach when the customer already knows what they need.
What customers need to see.
- Verifiable authorisation and actual qualifications
- Precise service categories
- Relevant examples of completed jobs
- Customer testimonials used with permission
- Coverage and contact options
A possible structure.
- Services grouped by customer need
- Authorisation and qualifications
- Selected jobs
- Coverage
- Customer testimonials
- Quick contact
Call or describe the job
Make it easy to send a job type and postcode. Urgent or round-the-clock services are mentioned only if the business actually offers them.
How it works.
See the website before you decide. Your business sets the direction. The choice is yours.
The direction
Describe what you do, who your customers are and where you work. Any existing website is taken into account too.
The vision
You get a free preview so you can see what your new website could look like. If you like the direction, we can discuss whether to move forward together.
The next step
If the preview feels right, the price, content and timeline are agreed before you proceed. If it doesn’t feel right, the process stops there. You are not obliged to buy the website.
Your website. Your choice of hosting.
Hosting keeps your website online. Choose hosting with enfikra, or manage it yourself.
Questions before you decide.
Can the site say the business is authorised?
Only if the information is accurate and verifiable. The website presents the specific business information without extending its meaning.
Should EV charging have its own page?
Only if it is an actual, important service. Otherwise it belongs within the normal service structure.
Can the site highlight urgent jobs?
Yes, if the business takes them. Opening hours, response times or round-the-clock availability should reflect the service actually offered.