Treatments all sound the same
Customers cannot understand the differences or see which treatment is relevant.
Help customers choose a treatment and practitioner with confidence.
Explain treatments, prices, the person behind them and the booking process clearly, with realistic information and precise descriptions.
What gets in the way.
These issues can make it harder for customers to choose you.
The practitioner is hard to assess
Training, actual experience and responsibilities are not explained clearly.
Prices and booking are hidden
Customers have to contact the salon for basic information.
Photos lack context
Before-and-after photos appear without the treatment type, consent or a factual explanation.
What customers need to see.
- Factual treatment descriptions
- Verifiable training
- Accurate prices and duration
- Photos and reviews used with permission
- Practical booking information
A possible structure.
- Treatments
- Who they are relevant for
- The practitioner
- Prices and booking
- What a visit involves
- Photos and reviews
- Frequently asked questions
- Location
Choose a treatment or ask a question
Make booking a specific treatment clear and offer a simple way to ask questions while leaving professional or medical advice to the practitioner.
How it works.
See the website before you decide. Your business sets the direction. The choice is yours.
The direction
Describe what you do, who your customers are and where you work. Any existing website is taken into account too.
The vision
You get a free preview so you can see what your new website could look like. If you like the direction, we can discuss whether to move forward together.
The next step
If the preview feels right, the price, content and timeline are agreed before you proceed. If it doesn’t feel right, the process stops there. You are not obliged to buy the website.
Your website. Your choice of hosting.
Hosting keeps your website online. Choose hosting with enfikra, or manage it yourself.
Questions before you decide.
Can we use before-and-after photos?
Only with clear consent and relevant context. They should not be presented as a guarantee that others will achieve the same result.
How should we describe a treatment’s effects?
Use factual wording within what can be documented and lawfully advertised. Avoid guarantees and medical claims.
Should a consultation come before booking?
Only if the salon actually offers or requires one. The website should reflect the real process.