‘Brickwork’ is too broad
Customers cannot see which renovation, repair or new-build jobs the business takes on.
Show the brickwork before customers get in touch.
Make the workmanship tangible through specific job types, previous projects and geographical coverage.
What gets in the way.
These issues can make it harder for customers to choose you.
The details disappear
Photos show the building, but not the joints, finishing or workmanship.
The project’s scope is unclear
A photo does not explain whether it shows a small repair or a complete building project.
Building details arrive too late
Address, building type, the problem and photos only emerge after several messages.
What customers need to see.
- Project photos showing the whole and the details
- Short project descriptions
- Actual specialisms
- Customer testimonials used with permission
- Documentable experience
A possible structure.
- Types of job
- Selected projects
- Details and working process
- About the business
- Coverage
- Project enquiry
A useful project enquiry
Ask for the job type, building type, location and the option to provide relevant photos.
How it works.
See the website before you decide. Your business sets the direction. The choice is yours.
The direction
Describe what you do, who your customers are and where you work. Any existing website is taken into account too.
The vision
You get a free preview so you can see what your new website could look like. If you like the direction, we can discuss whether to move forward together.
The next step
If the preview feels right, the price, content and timeline are agreed before you proceed. If it doesn’t feel right, the process stops there. You are not obliged to buy the website.
Your website. Your choice of hosting.
Hosting keeps your website online. Choose hosting with enfikra, or manage it yourself.
Questions before you decide.
Should older buildings have their own section?
Only if the business works with them and has relevant experience. The website should reflect specialisms that can be documented.
How can we show quality without professional photos?
Use both wider views and sharp detail photos with a short, specific explanation of the job.
What belongs in a project description?
The type of job, starting point, the business’s role and the area. Claims about lifespan or performance should be supported.