Domestic and business services are mixed together
Customers cannot tell whether the business suits their home, office or another job.
Make it clear what you clean, and where.
Separate customer types, services and coverage so the first enquiry contains the details the business needs.
What gets in the way.
These issues can make it harder for customers to choose you.
The scope is unclear
‘Cleaning’ does not explain what is included, how often it takes place or which jobs are not offered.
Coverage is missing
Enquiries arrive from addresses the business does not cover.
Questions about trust go unanswered
Customers lack practical information about access, their contact person and the actual process.
What customers need to see.
- The actual customer types you serve
- Specific service descriptions
- Geographical coverage
- The process for access and contact
- Verifiable reviews or credentials
A possible structure.
- Domestic, business or other actual customer types
- Services and what is included
- One-off and recurring jobs
- Coverage
- Contact, access and getting started
- Reasons to trust the business
- Request a quote
A quote or a callback
Collect the customer type, area, approximate scope and desired frequency so the business can follow up with the right information.
How it works.
See the website before you decide. Your business sets the direction. The choice is yours.
The direction
Describe what you do, who your customers are and where you work. Any existing website is taken into account too.
The vision
You get a free preview so you can see what your new website could look like. If you like the direction, we can discuss whether to move forward together.
The next step
If the preview feels right, the price, content and timeline are agreed before you proceed. If it doesn’t feel right, the process stops there. You are not obliged to buy the website.
Your website. Your choice of hosting.
Hosting keeps your website online. Choose hosting with enfikra, or manage it yourself.
Questions before you decide.
Should domestic and business cleaning have separate pages?
Only if the business offers both and the needs or contact processes differ enough. Otherwise one clearly divided page may be better.
How should we describe key and access handling?
Use the business’s actual procedure. Explain who the customer agrees access with, without making general security promises.
Should the website display prices?
Only if they can be presented accurately. Otherwise the form should collect the factors used to assess the job.