The work is described too broadly
Customers cannot see which parts of a project the business carries out itself.
Make it clear which projects you take on.
Show your types of work, project process and geographical coverage so customers can judge whether the business suits their job.
What gets in the way.
These issues can make it harder for customers to choose you.
Projects lack context
Photos show a result without explaining the starting point, scale or the business’s role.
The route to a quote is unclear
Customers do not know what information or a possible site visit will be needed.
Coverage is not visible
The business spends time on enquiries from places or project types it does not cover.
What customers need to see.
- A clear scope for your own services
- Projects showing scale and your role
- Actual qualifications and working relationships
- Coverage and customer types
- A clear route from enquiry to assessment
A possible structure.
- Project and job types
- Selected projects
- How a job is assessed
- About the business
- Coverage
- Describe your project
A project description you can work with
Collect job type, location, approximate scale and preferred timing. Drawings and further material can follow after the first contact.
How it works.
See the website before you decide. Your business sets the direction. The choice is yours.
The direction
Describe what you do, who your customers are and where you work. Any existing website is taken into account too.
The vision
You get a free preview so you can see what your new website could look like. If you like the direction, we can discuss whether to move forward together.
The next step
If the preview feels right, the price, content and timeline are agreed before you proceed. If it doesn’t feel right, the process stops there. You are not obliged to buy the website.
Your website. Your choice of hosting.
Hosting keeps your website online. Choose hosting with enfikra, or manage it yourself.
Questions before you decide.
Should every job type appear on the homepage?
Prioritise the projects the business actually wants enquiries about. Other services can have their own pages when they need more explanation.
Can we describe our partners?
Yes, once their roles are clear. Distinguish your own work from jobs carried out by others.
Can customers send project material?
That can be agreed as part of the contact process. A simple description and address may be enough for an initial assessment.